SEM Development

Some highlights of the recent version upgrade of Google AdWords:

Local Time Zone Support
This is nice.  Now I don’t have to figure out the timezone myself.  I think it makes my code a little more portable since it’s one less thing I have to configure.  I’m not sure if it was part of this release but it looks like the ReportService uses endDay (format YYYY-MM-DD) instead of requiring the time as well in endDate (format YYYY-MM-DDTHH:MM:SS).  Now I don’t have to specify that I want the report from midnight to midnight.

Traffic Estimator
Another change in this service.  I think it highlights how hard forecasting is.  They replace avgPosition with lowerAvgPosition and upperAvgPosition.  Same goes for clickPerDay and cpc estimations.  Next step … changing the values to include insideTheBallpark and wayTheHellOff.

Zero Impression Reporting
This is fantastic.  Now I can see if Google has changed the status of any of my low traffic keywords without grabbing them all with getKeywordList.  A nice savings on my quota.  Unfortunately, it’s not active yet.

Unique Request ID
This may be good for internal auditing but not much else.  I doubt Google is going to use it as a reference number for tech support.